Text marketing is an extremely versatile tool, and there are dozens of ways you could incorporate it into your multichannel marketing efforts.
time, generate more revenue, and level up your customer experience. That means it’s easier than ever to thank your custom- ers for purchases, notify them about quotes, and confirm appointments. We also offer an advanced automa- tion builder in Keap Pro, Max, and Max Classic. It’s a powerful drag-and-drop tool that helps you to build a promo campaign, set conditional logic for send- ing emails and texts, and more. To add icing to the cake, with our text marketing, you can also ... 3 Personalize your message using merge fields. 3 Choose your audience using lists and tags. 3 Receive notifications when you get replies from your customers. 3 See all of your sent messages in a single record. 3 Drive better engagement with customizable opt-in messaging. 3 Preview your texts with our easy text message builder. 3 Send yourself “test” text messages for free. 3 Use our toll-free marketing phone number to send four times more messages three times faster without any extra cost. 3 Send out text blasts with confidence thanks to our built-in compliance feature. 3 Track your success right there in the Keap app. Don’t Forget: Text and Email Are Better Together. We’ve been talking up texting a lot in this article because we’re truly excited about the potential our Text Marketing feature has to level up your business. However, it’s important to note that text marketing is like the peanut butter to email mar- keting’s jelly: They’re just better together! You can create both text and email sequences inside Keap and mix and match them to achieve the best results possible. That multimedia, mul- tistep approach will help you reach people on multiple devices, collect more data and metrics, segment your offers, and drive even more cus- tomer engagement. So, what are you waiting for? If you aren’t al- ready texting with Keap, Check out the seven key moments to send a text in the sidebar and get started on your first campaign today!
If you’re not sure where to start, try leveraging these seven key moments in your company’s relationship with leads andclients.
1. RIGHT AFTER YOU GENERATE A LEAD You can convert more leads by automatically sending them a welcome text when they fill out a form on your website using Keap’s Easy Automations. 2. IMMEDIATELY FOLLOWING AN INVOICE You’re in business to help your customers solve their problems, but if you don’t get paid, you can’t help anyone. Use easy automated text messages to remind your prospects — and yourself — when an invoice has gone out and needs to be paid. 3. IN THE MINUTES AFTER A SALE The best time to make a sale is when your customer is basking in the glow of having just made a purchase from you. You can text them a discount code or other offer while they still have their credit card in hand! 4. BEFORE AN EVENT OR APPOINTMENT Ensure that your clients show up for events, webinars, and meetings and have all the information they need ahead of time with Keap’s automated text message reminders. You can send meeting links, phone numbers, directions, and more. 5. IN THE WAKE OF AN IMPORTANT EMAIL Make sure your clients are reading your most important emails by sending an automated follow-up text message after each email. This will boost your email open rate and spur the client into action. 6. AFTER A CANCELLATION OR RESCHEDULE When you find a surprise opening in your calendar, treat it like a flash sale and send a broadcast text message to your customers to fill open appointment slots and maximize your earnings. Alternately, use text messaging to prompt a no-show or cancellation to reschedule. 7. WHEN YOU ADD A NEW PROMOTION OR OFFER You can close more sales and get repeat business by offering special offers and promotions to your customers with text broadcasting. *BONUS MOMENT: WHEN YOUR TEAM NEEDS A HEADS-UP Guess what — you can use Keap’s text features to reach your team as well as your clients, prospects, and referral partners! Texting is a great way to notify your sales team automatically when new leads are tagged or start moving through the pipeline. A quick text reminder will cut through the clutter and bubble the hottest leads to the top.
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