6. Reporting Having clear reports is crucial no matter what business you run. When it comes to an online course, you need to be tracking module, course, and video com- pletion rates and times. This way, you can spot where roadblocks are, then optimize your content to fix the areas where people get stuck. You can get good reporting from Graphly and PlusThis ( Memberium.com/plusthis ) when they are combined with your membership site solution, which applies tags to track people as they progress through the site. 7. Quizzes and Certifications It has been proven that quiz- zing and giving final exams to test comprehension is effective in get- ting adults to actually learn and retain information. Using some- thing like LearnDash can help you build these quizzes if you’re using WordPress. When someone completes a quiz, you can issue them a badge, and if they complete all of your content, you can certify them. Creating certification programs encourages people to complete the content so they can list said certification on their website, LinkedIn profile, or anywhere else it might suit them. We’ve covered a lot of points already, but if you’d like to see some real examples of how these activators have been put into play
you have to support all devices for your students to be able to learn wherever they are on whatever device is most convenient. 3. LMS Course Structure Keep your course organized, easy to follow, and clear to nav- igate and include a road map or outline of what is completed and what is coming next. In general, people do not like the unknown. By simply giving a road map or syllabus to your stu- dents that automatically updates with their progress, you’ll see increased completion rates. 4. Automated Client Accountability Some of your students will in- evitably get off track, forget about the course, get busy with other things, etc. You need automated systems that remind students to resume their learning, earn their badge, and complete the course. You can ideally use the Keap Campaign/Automation feature to do this. By sending both emails and SMS where appropriate, you can keep your students engaged and on track to finish, even when distractions come into play. 5. Gamification An entire article could be writ- ten about this, but to keep it sim- ple, people are typically compet- itive. They want to be at the top of the leaderboard, even when it doesn’t really mean anything. Add point tracking for com- pleting lessons, passing quizzes,
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I’m going to share a quick over- view of the seven factors, but you can also watch a video that goes into much more depth by visiting Memberium.com/7-Activators. 1. Digital Badges Return on Education™ and Digital Education Currency™ are two terms that quickly convey why issuing digital badges for your courses is important. You want your students to be motivated to complete the course, and by awarding them a badge, you’re increasing the chances of that happening. Integrating your course with a badge system that lets students add the badges to their LinkedIn profile not only increases course completion rates but is also free marketing for your brand, as people will see badges on your student’s profiles that link back to your site. 2. Responsive Design There are so many devices in our world that in 2021, your course pages must be responsive and ca- pable of working across all devic- es and screen sizes. If you’re using WordPress, a plugin such as LearnDash makes this easy because it does the heavy lifting to make things look good on desktop, tablet, and mobile. The bottom line is that
(and more on how you can use them), visit Memberium. com/7-Activators, or simply scan the QR code and watch the video we have there for you.
and other activities on your site that progress the learn- ing forward. Have a public leaderboard that encourages students to gain points in order to rank higher. You’ll be surprised at the lengths we’re willing to go for this “status” symbol.
Keap.com / The Keap Insider / 17
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