Meet MagnaWave: How a Visit to IKON Triggered a $1 Million to $20 Million Revenue Surge
I n September 2001, entrepreneur Pat Ziemer was in dire straits. The Sept. 11 terrorist attacks had just shaken the nation, and the airline industry was in trouble. The fallout put his aircraft maintenance company out of business. Pat was hesitant, and he needed to find work to support his family. So he called up a friend. This friend wasn’t in the aviation busi- ness — far from it! He sold therapy equipment for horses. But Pat needed the work and was ready for anything. Fortunately, he’d grown up on a farm in Southern Indiana and knew his way around a horse
horse therapy equipment, Pat snapped it up. He learned the ropes quickly, and before long, it was time to sell. “He told me, ‘I want you to go to the horse shows and the jumping shows. Don’t go to Churchill Downs [the home of the Kentucky Derby] because they’ll eat you alive if you aren’t used to the horse show business,’” Pat recalls with a twin- kle in his eye. Of course, like any bold entrepreneur would, Pat ignored his friend’s words of caution. Churchill Downs was where the real money was, so, as he puts it, “I went straight there!” Within a month, Pat had integrated himself into the horse world. He dis- covered an even more powerful piece of pulsed electromangetic field (PEMF) therapy equipment than what his friend was selling and had it re-engineered and repackaged for the market as a compli- mentary piece. MagnaWave was born! Before long, Pat wasn’t just performing therapy on horses — he was selling de- vices to owners and trainers. “If I could sell one a month, I’d make $20,000,” he said. “By the time my daugh- ter, Alane, came on board at MagnaWave in 2012, I wanted to sell four a month to make $1 million a year in revenue.”
as well as he did around a plane. “On our prop- erty in Evansville, Indiana, my mom had a barn and a few horses that she would ride. I’d go to the barn in the morning and sleep in the hay loft,” Pat re- members. When Pat’s friend offered him a job selling
20 \ The Keap Insider \ Keap.com Ziemer Family
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