Pat and his wife, Debi, spent five years traveling the country in an RV to sell MagnaWave’s devices, rent them to small-business owners, and grow their com- pany. It was a long, slow process, but they reached their $1 million revenue goal! Soon after, Pat and Debi, along with Alane, who had become president of the company, realized that they’d hit a growth wall. If they really want- ed to level up their company, they needed to get serious about marketing as well as automate their internal processes. Their first step was finding a CRM. In 2013, Magna- Wave’s rentals were really taking off, but they were communicating with renters entirely by hand. One of MagnaWave’s six employees had to manually grade every test, email every snippet of login information, and track every rental. It was a massive time com- mitment that held them back from growth. On her CRM hunt, Alane discovered Keap. “When we first looked at CRMs, I was like, ‘Oh my gosh, we can’t afford [Keap’s service].’ But we need- ed it so badly. Even Dad was like, ‘We really need something to automate this process’ … and he was right! It’s amazing how much Keap’s automation has helped us,” Alane says. MagnaWave was thrilled with their investment in Keap, but throughout 2014, they were just scratch- ing the surface of what it could do. In 2015, Pat, Debi, and Alane attended an IKON event (at that time called ICON) that really brought the platform’s potential home to them. At IKON, Pat learned for the first time about the massive benefits of putting 10%–20% of his top-line revenue toward marketing and sales. It terrified him, but he decided to trust the experts at Keap and take a leap of faith. “It was scary to approach that,” he admits. “On a good year when I was handling everything, I might spend $5,000 or $6,000 on Facebook mar- keting back then, and now, we’re spending almost $100,000 a month.” Not only did Pat double down on his marketing and sales, but he also dug in deeper and attend- ed one of Keap’s Accelerator programs in Arizona. Working with Keap experts and other ambitious business owners opened up a brand-new world of opportunities for him. It gave him the education and confidence he needed to dive deep into Keap’s fea- tures and take MagnaWave to the next level. Today, MagnaWave uses 75% of all of the features available in Keap Pro, including lead scoring, cam- paigns, affiliate program, sales pipeline, e-com- merce, order forms, and quotes. Pat and Alane particularly love Keap’s automated email and text
features, which enable them to effortlessly follow up with prospects within 24 hours and capture more leads. Their results have been massive! MagnaWave’s revenue has grown exponentially from $1 million per year in 2016 to $20 million per year in 2020. Now in 2021, Alane reports the com- pany is on track for at least a 24% growth over last year! The company also made the Inc. 5000 list in 2021 for the first time — and MagnaWave is just get- ting started. It’s amazing how much Keap’s automation has helped us. Since Pat attended the Keap Accelerator pro- gram, the company has grown from six employees to 49. They rent and sell 250 PEMF machines each month, and Pat estimates that through its 4,000 practitioners, MagnaWave has a $200–$400 million impact on the economy. They’ve opened their own clinic and expanded to PEMF machines for other animals and even human athletes through their new Aura Wellness line. “At IKON, Clate said, ‘You want to work yourself out of a job,’ and I thought, ‘Well, that’s stupid. That’s just not going to happen!’” Pat remembers, laughing. “But sure enough, I’m still working, but, in essence, I’ve worked myself out of a job and Alane into one. She is in the position today she could almost work herself out and still have all of the benefits of a job. It’s just incredible,” Pat says. Alane agrees. “We’re growing incredibly quickly, and I don’t think we would be able to do it without automation,” she says. MagnaWave isn’t the only company that has achieved rapid growth and success by utilizing all of the game-changing features in Keap. Hundreds of other businesses have also leveled up the same way, and yours can, too! To get the burst of inspiration and education that Pat talked about, register now for IKON 2021 before it’s too late. The conference will run Friday, Nov. 3 through Sunday, Nov. 5 and includes unparalleled network- ing opportunities, mind-blowing marketing break-
out sessions, valuable product training, insider secrets, a first look at Keap’s new features, and much more. Scan the QR code on this page or visit KEAP.com right now to claim your virtual or in-person seat .
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