The 4 Distinct Parts to the Elite Business Growth Method 1 Vision Jim Collins teaches that the No. 1 responsibility of a leader is to Set the Vision. If you look above the mountain in the graphic, you’ll notice the work of Setting the Vision includes getting total clarity on the Purpose, Values, and Mission of your business. 2 Short-Term “Operational Excellence” (right side of the mountain) The operational side of your business is all too familiar. Most of the owners we meet are spend- ing all of their limited resources reacting. Getting and serving customers, reconciling bank statements, scrambling to make payroll, etc. are things we do to “keep the lights on.” Every minute spent reacting means one less min- ute for creating. 3 Long-Term “Strategic Progress” (left side of the mountain) This is the business-building work most sev- en-figure business owners neglect because they are so busy reacting to everything vying for their atten- tion. Ideally, you should allocate about 20% of your team’s collective focus, time, and energy to creating the future of your business. 4 Meeting Rhythm Across the bottom of the image, you’ll see several meeting types, from “Annual” on the far left to “Daily” on the far right. The ONLY way we’ve found to consistently spend enough time creating the future of your business is to utilize an effective Meeting Rhythm. The discipline of a good Meeting Rhythm perfectly complements the inten- tionality of Setting the Vision. From Putting Out Fires and No Growth to Tripling Revenues and a Great Team To illustrate how the Elite Business Growth Meth- od can help a seven-figure business owner spend more time creating and less time reacting, let me tell you about Rich and Kathy Fettke, co-CEOs of Real Wealth Network. After 10 years, Real
own goals and objectives,” explains Rich. “That meant that some vital changes we needed to make in our business were not happening because every- one was reacting to do the urgent things rather than focusing on the actions that were needed to grow and improve how we do business. We just seemed to be getting busier and busier, but our revenues and enjoyment were slowing down.” Rich and Kathy learned the Elite Business Growth Method and began to create a new future by: • Setting a powerful Vision: Purpose, Values, Mission, Mission Goals, and Strategies • Holding annual and quarterly planning meetings off-site where their team envisioned the future together, set priorities, and created focused and proactive plans to improve the business • Creating a clear organization chart with specif- ic roles and responsibilities and hiring the right people for those positions “We used to feel overwhelmed with all we had to do,” says Rich. “Now, we have clarity on what matters most and who is doing what. This has transformed our culture. Our team loves each other, and we don’t feel the overwhelm that used to crush our spirits.” Clarity, team health, and confidence increased. Chaos, negativity, and overwhelm disappeared. These positive changes resulted in the business growing from $1.32 million to $3.2 million, all because they implemented the Elite Business Growth Method. If you want to spend more time creating like the Fettkes and less time reacting, use the QR code to go to our site and request our free e-book.
Wealth Network had grown to $1 million in sales. But, as co-owners, the Fettkes felt overwhelmed. “Some of our employees were fighting with each oth- er over commissions and sales, and no one had clear ownership of their
Brett Gilliland is the CEO of Elite Entrepreneurs, a company that spun off from Keap in 2018, specializing in giving $1 million-plus business owners the knowledge, processes, and tools to grow to $10 million and beyond. Brett spent 10 years helping Infusionsoft grow from seven figures in revenue to over $100 million.
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