customer problems. This means their teams are wandering around in the dark, making things up as they go to accomplish their goals — or worse, constantly bugging the CEO. This is an inefficient, disorganized way of doing business, and it kills your bottom line in four ways. • It diverts your attention from the important projects you could be working on. • It holds your business back from scaling be- cause every new hire has to be trained from scratch and every project starts at zero. • It makes your business virtually unsellable — who wants a company that’s worthless without the CEO? • It causes you to miss things and create un- happy customers. If you are not a systems and processes expert, then hire a manager who excels at creating SOPs and put them to work. Having a competent per- son in this position will help you scale and put your efficiency through the roof. 4. Happy Employees One of the smartest things you can do in busi- ness is realize your employees are the ones who take care of your customers. If your employees are happy, then they will do a better job serving your customers. That will inspire them to re- fer more, spend more, and stay with you longer, which, in turn, will make you happy because you will turn a larger profit. You don’t have to take my word for it, either. Forbes reports that according to one study, “hap- py employees are up to 20% more productive than unhappy employees” and “when it comes to salespeople, happiness has an even greater impact, raising sales by 37%.” But how do you make sure your team is happy? One way is to only hire people who align with your company’s goals and values. It’s also key to reward those hires with stellar pay and benefits. Finally, you should get to know your employees on a personal level and encourage them to form friendships. Harvard Business Review reports that "close work friendships boost employee satisfac- tion by 50%." If you’re still not convinced that happiness matters, consider this: Keeping employees hap- py may seem expensive, but employee churn is three times more expensive. 5. Playing the Long Game If you’re in business and aren’t playing the long game, then you may win the battle, but you’re
guaranteed to lose the war. I am very future-fo- cused. I will sacrifice today for a better tomorrow, and I do my best not to make emotional deci- sions in business and my personal life. An example of playing the long game in your business is utilizing relationship and referral marketing, and one tool for this type of market- ing is a newsletter. If you publish a newsletter through us or do one yourself, you’re not going to produce an easily tracked direct return on investment (ROI) like a lead generation ad does. But done correctly, a newsletter will decrease churn, increase upsells, turn more prospects into customers, and generate more referrals. If you’re unwilling to invest in a long-term relationship marketing and nurture campaign or if you require a lead generation type of direct ROI, then you’ll
never see the benefits. 6. Being the CEO
Finally, if you want to win in business, then you have to think, act, and be the CEO. What I mean by this is that mindset matters. It’s important to understand that change is constant in your role. You may not be the CEO your company needs 12 months from now, but you should be willing to bust your butt to become that person. You have to invest in yourself. Don’t chase the next shiny object; instead, focus on the skills required to become the leader your company needs. I’m happy to share shiny objects with you guys. In fact, I could make a good amount of additional profit if I did, but the reality is that shiny objects aren’t what you need. Once you discover and become comfortable with the idea that these six areas are the fundamentals you must master to scale and grow, then you will finally move your business and yourself in the right direction. Being great at the boring stuff wins business. This may not be a sexy message, but I’m not here to tell you what you want to hear. I’m here to show you what you need in order to scale, grow, and live the life of your dreams. If that’s what you truly want, then reread this article and take action!
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