NowX - December 2018

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FROM THE DESK OF Ron Cousins

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Most people know that I love to grill. This love for grilling started when I was a cook for a fine dining restaurant as a teenager before my professional career started. A prime rib-eye cooked medium- rare is my favorite. It sounds strange to talk about grilling in December, but hey, I’m Texan and we grill year-round! Here are my top 3 secrets (to get you started on the right path) to cooking the perfect steak. Secret #1: Look to Costco for the best cut of beef (PRIME) at a great price. The ones in my area sell prime cuts on Fridays and Saturdays. Secret #2: Let the steak get to room temperature before you put it on the grill.

“Yesterday, Dec. 7, 1941—a date which will live in infamy—the United States of America was suddenly and deliberately attacked by naval and air forces of the empire of Japan. […] It will be recorded that the distance of Hawaii from Japanmakes it obvious that the attack was deliberately plannedmany days or even weeks ago. [...] With confidence in our arm forces, with the unbounding determination of our people, we will gain the inevitable triumph—so help us, God. I ask that the Congress declare that, since the unprovoked and dastardly attack by Japan on Sunday, Dec. 7, 1941, a state of war has existed between the United States and the Japanese empire.” – President Franklin D. Roosevelt The attack on Pearl Harbor in 1941 led to the severe destruction of the United States Pacific Fleet, but it lit a flame in the hearts of Americans. The sudden strike by the Japanese forces destroyed 20 American vessels, eight of which were battleships and over 300 were airplanes. Over 2,000 military and civilian American lives were lost, and another 1,000 suffered injuries. The following day, President Roosevelt gave his Pearl Harbor address to the nation, urging Congress to take action and declare war on Japan. This event brought the citizens of America together for the first time since WWII began. It was time to go to war. Although the attack caught America by surprise, the war had seemed unavoidable for some time. In 1937, Japan declared war on China to seize its import market for financial gain and to expand Japan’s territory. The Japanese government had been suffering economically and demographically, and its leaders sought to solve these problems by taking the land of neighboring countries. In retaliation, America ventured to intimidate Japan by banning REMEMBERING PEARL HARBOR T he A ttack T hat B rought W orld W ar II to A merica

Secret #3: Before you serve it, let the meat rest for the same amount of time that you grilled it, in order for the tasty juices to redistribute.

Dedicated to your success,

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further trade with them. Instead, this action only made the Japanese government more reluctant to leave China. In the years that followed Japan’s declaration, Washington D.C. and Tokyo exchanged many negotiations, but neither were willing to budge. Japanese forces planned their attack on the United States for several months before putting their devastating plans into action. Their goal was to destroy the United States Pacific Fleet in order to remove any opposition to their takeover of the South Pacific. While their attack was incredibly damaging, it didn’t incapacitate the fleet. Pearl Harbors’ aircraft carriers were away when the attack took place and were considered the most important aspect of a naval fleet at that time. The Japanese also failed to destroy the U.S. Navy’s oil storage depots, repair shops, and submarine and shipyard docs, allowing the navy to recuperate quickly from the attack. There are many memorials to remind U.S. citizens of that day. A marble memorial was built over the fallen USS Arizona, dedicated

to all military persons who were killed in the attack. Another monument was built on the northwest shore of Ford Island, close to where the USS Utah sank. In later years, the ship was added to the national register of historic places and was declared a national historic landmark.

Dec. 7 serves as National Pearl Harbor Remembrance Day. It honors individuals who survived the attack and those who did not. For its 77th year, remember those who lost their lives on that day and throughout WWII and the other brave soldiers who fought to keep the freedoms we have today.

Surviving the Season of Sweets How to Indulge Your Sweet Tooth With Less Sugar

Cookies, cakes, and pies, oh my! The holiday season is brimming with sweet treats of all kinds. Sometimes it can feel like candy and sugary desserts are around every corner, and yet you still want to indulge. However, when you consider that over 50 percent of Americans are insulin-resistant, prediabetic, or diabetic, that piece of pumpkin pie with whipped cream starts to look more dangerous than appetizing. During the holidays, how can you satisfy your sweet tooth without worrying about consuming excessive sugar and calories? Skip the candy and go for the fruits and nuts. Keeping a bowl of fruit and nuts nearby can help keep sugar cravings at bay. Dried fruits,

such as cranberries, pineapple, or apricots, are both sweet and nutritious. Just be sure to check the packaging for added sugars. You can even make your own dried fruit with a food dehydrator. This way, you are completely in control of the ingredients. No matter what you do, just be mindful not to overindulge. Dried fruit is high in sugar and calories, but the fiber and vitamins make fruit much healthier than just about any other sugary treat. Another way to cut down on your sugar intake is to use dark chocolate in all your chocolate- based treats. Dark chocolate has about half as much sugar as milk chocolate, twice as much healthy fat, less cholesterol, 4–5 times more

iron, twice as much potassium, fewer carbs, and more flavonoids and theobromine. The antioxidant properties of the theobromine and flavonoids make dark chocolate as good for your heart as it is for your soul. If you have a recipe that calls for chocolate, reach for the dark stuff, whether it’s dark chocolate chips, cocoa powder, or baking chocolate. While it may seem as though everyone and their grandma is overindulging in sugar this season, know that you have the choice to opt for healthier sweets. And come New Year’s, you won’t have to spend the first few months of 2019 working off that extra cookie weight.

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Christmas Tours Get Away and Be Festive This Holiday Season

There’s nothing quite like the magical lights of the holiday season, and some destinations in the U.S. have perfected the craft of holiday decoration. If you’re looking to get away this December and still engage in seasonal festivities, add one of these places to your must-visit list. NEW YORK CITY’S ROCKEFELLER CENTER New York City is an iconic location for Christmastime. The scene is like a Hallmark card: Ice-skating lovers whiz past miles of twinkling lights underneath an exceptionally tall and amply-decorated tree. The tree is specially selected by Rockefeller Center’s landscaping crews, who scout out trees years in advance. It remains lit from November to early January, so you have plenty of time to check it out. RANCH CHRISTMAS IN JACKSON, WYOMING Jackson, Wyoming, takes its frontier culture to the next level during the Christmas season. All year, the city proudly displays four elk antler arches, but around the holidays, they are lit up with white string lights and flanked by snow. The Christmas decorations and lights surrounding the archway make for a Western-themed holiday pulled right out of a John Wayne classic. For

holiday admirers looking for a unique spin, Jackson has you covered.

YEARLY YULETIDE IN SANTA CLAUS, INDIANA This one’s for the Christmas lover. If you can’t make it out to Santa Claus, Indiana, this holiday season, you can still celebrate Christmas in this tiny Midwestern town in January, June, or even October. Embracing its unique name, the town boasts a museum, holiday shopping center, and a Christmas theme park. In a moving tribute, the town’s residents also write responses to children’s letters to Kris Kringle himself. It’s impossible to avoid holiday cheer in this town. DISNEY WORLD’S CHRISTMAS MAGIC What better place to celebrate the most magical time of the year than in the most magical place on Earth? Walt Disney World’s halls are decked to the max with a parade, gingerbread homes, strings of lights, and festive parties. Plus, costs to visit Disney World can be cheaper during the Christmas season, so keep an eye out for a vacation steal.

Take a Break!

Holiday

ROAST PRIME RIB

Ingredients

1 bone-in prime rib (6–7 pounds)

4 cups beef stock

1 tablespoon fresh thyme, chopped Salt and freshly ground pepper, to taste

8 cloves garlic, thinly sliced

2 cups red wine

Directions

1. 30 minutes before cooking, remove roast from fridge and let sit until it reaches room temperature. 2. Heat oven to 350 F. 3. Make small slits in prime rib and stuff with slices of garlic. Liberally season with salt and pepper. 4. Place a rack inside a roasting pan and roast prime rib for 2 hours, until medium-rare.

5. To make au jus, place roasting pan with drippings from roast over 2 burners on high. Add wine and scrape pan as liquid reduces. Add beef stock and cook until reduced by half. Finally, sprinkle in thyme. 6. Slice roast and serve topped with au jus.

Recipe inspired by Food Network

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INSIDE THIS ISSUE From the Desk of Ron PAGE 1 A DateThat Will Live in Infamy PAGE 1 Indulge Your Sweet ToothWith Less Sugar This Holiday Season PAGE 2 Holiday Decoration Tours PAGE 3 Take a Break PAGE 3 Holiday Roast Prime Rib PAGE 3 How Does Santa Do It? PAGE 4

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BUSINESS LOGISTICS OF THE NORTH POLE One Company You Wouldn’t Want to Run

If you think running your business is tough, try thinking about how Santa operates the North Pole. From least to most complex, here are the four hardest aspects of running an operation that delivers gifts to 7 billion people. 1. REAL ESTATE Finding an office space that can facilitate your business operations is a challenging undertaking for anyone. You need to provide an optimal workspace that offers room to grow. If you run a production operation like Santa’s Workshop, you also need adequate space to house your products. Just think how big the warehouses up North need to be. If you thought Nike or Google had big campuses, Santa’s must cover the entire Arctic. 2. INTERNAL COMMUNICATION A frequent business killer for most of us is probably a smooth-sailing process for Santa — surely the North Pole doesn’t have any challenges creating a positive work culture. Elves are often depicted as cheerful and consistent team players. They whistle while they work and enjoy Christmas candy, and every toy is ready by Christmas Eve.

available labor is directly proportional to the number of elf births. On top of that, Santa has to consider the worker-to-production ratio when factoring in new employees. The number of new hires and how much they can produce has to outpace the population increase of the world. For example, if Santa has 100,000 workers, each employee needs to create at least 70,000 toys so they can supply the world’s human population. If elf births go down, then production has to increase to make up for the difference. 4. MATERIALS Since Santa can’t gather raw materials from the barren wasteland of the North Pole, he is required to import or artificially grow the necessary supplies and equipment to produce toys. The number of shipments needed would be a nearly impossible feat, so Santa would need a facility that could produce synthetic materials and greenhouses that could grow organic materials. These facilities alone would be impossible to keep hidden from explorers or satellites, so he would need shrinking capabilities via a laser, or perhaps he’d have to go underground, which is the more commonly accepted explanation.

3. LABOR Finding skilled labor in America is a challenge, but in the North Pole, it has to be even more challenging. Since Santa can’t hire new workers or offer moving incentives, the amount of

We don’t know how it happens each year, but somehow, Christmas goes off without a hitch. It’s the

greatest feat in the world of business. Move over, Jeff Bezos, because Santa is coming to town!

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