QUARTERLY BEAT
OCTOBER 2026
MIND MASSAGE Missed out on our webinars because life is too busy? As a VETgirl ELITE member, you can watch it on-demand whenever you want! Here are the top highlights you should have learned from some of the popular webinars this quarter!
JULY 1, 2026
Vet Med, Disrupted: How Pet Owner Demands and Competitor Moves are Reshaping the Industry Brittany Yost, CVPM, CVBL, CCFP • Although 61% of U.S. veterinary hospitals perceive declining client loyalty, inconvenience may pose an equally important threat. Convenience once created a competitive advantage; today, operational friction creates direct competitive risk. • Household dog ownership has declined by 4.2% since 2019, while cat ownership is climbing (up 4.1%), making feline-focused workflows and strategies a major untapped growth area. • Digital competitors are heavily disrupting traditional profit centers, with online Rx sales projected to grow by 10%, compared with a slower 4% growth forecast for in-clinic pharmacies. • Gen Z pet owners represent a highly disruptive shift in consumer expectations, with 70% preferring to obtain retail products and veterinary medical services through the same integrated ecosystem. • When pet owners choose to purchase medications
JUNE 7, 2026
Cutaneous Autoimmune Disease: A Deeper Dive in Pemphigus Dr. Sara Ramos, DACVD • Pemphigus foliaceus generally carries a better prognosis in cats than in dogs, with reported euthanasia rates of up to 10% in cats due to disease- or treatment-related complications, compared with 42% in dogs. • The pemphigus complex is composed of five variants: pemphigus foliaceus, pemphigus erythematosus, pemphigus vulgaris, pemphigus vegetans, and paraneoplastic pemphigus. • Janus kinase inhibitors are being use off-label
to treat some pemphigus cases, highlighting their potential immunosuppressive effects in veterinary patients.
outside their primary veterinary practice, 59% cite better pricing and 53% cite greater shopping convenience.
MIND MASSAGE
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