PROMOTING THE COMMUNITY: TRAVEL MEDFORD & REGIONAL COLLABORATION
TRAVEL MEDFORD TOURISM IMPACT
Travel Medford is the largest Destination Marketing Organization (DMO) in Southern Oregon and promotes Medford and the Rogue Valley as a premier west coast destination. The organization's mission is to increase lodging occupancy, enhance the visitor experience, and educate locals and tourists alike on regional amenities thereby strengthening the local economy.
KEY TEAM ACHIEVEMENTS
Hired 5W PR, a New York City based public relations firm to greater amplify messaging.
Grew Know Your Role™ reach to 6 total licensees, reaching 2.2 million members.
Directed the inaugural Heart of the Rogue™ Festival & brought 20 community organizations together, winning Best Small Festival of the Year by the Oregon Festival & Events Association.
Expanded visitor engagement programs by creating the Rogue Valley Wine Passport & hosting 20+ Taste of the Rogue wine tastings at the Medford Airport.
Solidified Medford as a sports & recreation hub on the West Coast by launching new Your Sportground™ commercials and bringing in a national tournament for the American Cornhole Organization.
Grew email marketing base by 25% by conducting lead generation campaigns for a Holiday Giveaway and Wine Weekend Getaway.
REGIONAL INVOLVEMENT
4 2022-2O23 ANNUAL REPORT
THE CHAMBER OF MEDFORD & JACKSON COUNTY
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