the Dynamic role of the Executive Assistant

about the author Meet Annemarie Smith, an architect of executive operations, 30+ years of global leadership experience spanning aerospace, healthcare, fi nance, legal, and manufacturing sectors across Canada, Qatar, Saudi Arabia, and the United States. A trusted advisor to C-suite executives and senior management, she blends operational e ffi ciency with people- fi rst leadership to elevate every agile environment she supports. As a systems thinker, Annemarie serves as an executive situational awareness ampli fi er, translating strategic vision into actionable impact. She streamlines operations using lean principles, safeguards executive priorities with discretion, and anchors administrative excellence in agility, inclusivity, and continuous improvement. As an architect of order, and execution, she organizes critical business reviews, aligns strategic calendars, and designs and delivers hybrid events that re fl ect the evolving needs of diverse and neurodivergent workforces. She champions knowledge sharing across the organization to empower the workforce, enhance digital collaboration, and strengthen the connective fabric that enables hybrid and remote work to thrive. Her expertise also extends to people operations and workforce planning by delivering live trainings, leading system rollouts, and partnering on strategic hiring. With attention to travel and expense oversight, she ensures compliance, accountability, and a seamless executive experience from boardroom to boarding gate. Annemarie’s entrepreneurial spirit is at the heart of EA Insights, a consultancy she founded to elevate the role of the executive assistant as a central intelligence hub and strategic partner. Through her published work at https://eainsights.biz, she shares powerful insights drawn from decades of navigating complexity with grace, bending time to meet priorities, and championing excellence behind the walls of corporate America.

closing inspiration

If you never test the waters, you will never learn how to ride the waves.

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