The Word of Life - Corporate Brand
CORPORATE VISUAL CONCEPT
Characteristics of the Corporate Visual Brand are as follows:
A combination of irregularly sized rectangular cells contain combinations of textures, full color photos, text applied over solid color and headline applied over texture. Additionally, a vignette is applied to the whole composition. The logo should also be displayed over the solid color area where the body copy is displayed. Textures and photography can swap out with other textures and photography as it relates to the message of the promotion/communication.
As a general rule: Photos that, in a dominant fashion, throw off the overall feel of the approved brand color palette (neutrals, blues and yellows) should be “colorized” using one of the approved colors. Certainly, with the Corporate Brand Visuals, the “colorized” photos would use the approved Primary Brand Colors.
Word of Life Brand Guidelines
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