The Word of Life - Graphic Elements - Textures
Textures are used in the Word of Life visual brand to separate sub-brand visuals from one another. Typically, they have a warm or cool neutral Color Gel applied to them. The textures are intended to relate, in some fashion, to the sub-brand.
For example: Word of Life Youth and Family Camps = wood slats Word of Life International Ministries = thatched roof Word of Life Bible Institute = leather Word of Life Local Church Ministries = stone and grout
Textures can be added for other parts of the brand, but should always be relative to their application in these previously exhibited ways. Typically, Textures will have a brand statement, or sub-brand statement applied over them to increase the functionality of the space. See these examples:
Word of Life Brand Guidelines
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