Word of Life Logo - Who We Are
BRAND ESSENCE
A Word of Life brand experience should be curated around the following goals:
Experience: Word of Life creates experiences that bring faith to life and teach spiritual principles in new and exciting ways. Outreach: Word of Life ministries create opportunities to share the message of salvation with those who have never heard. Life-Change: Word of Life gives people the chance to encounter God, then walks with them through their spiritual journeys, resulting in long-lasting, heart-level life change. Eternal Impact: Word of Life desires to see every man, woman and child experience a relationship with Jesus, and our core purpose is to make an eternal impact on everyone’s lives we touch.
The Brand Essence is NOT language to be used, but rather ideas to guide the creation of language.
Word of Life Brand Guidelines
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