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customer. At $100 per lead, that’s $400 to acquire each new customer from fresh traffic.
But with reengagement, you’ve already paid the $100 for the lead. You’re just adding $120 in nurture costs (your share of that $12,000 annual investment).
Total cost per converted customer: $220.
You’ve nearly cut your acquisition cost in half from $400 to $220 by warming up people who already know your name. That’s $180 in savings per customer , or $18,000 in total acquisition savings for those 100 conversions. And if your first-year net profit per customer is $1,000, you’ve just generated $100,000 in net profit from a $12,000 reengagement investment. That’s an 8x return on the nurture spend alone before you even count what happens when they stay longer, spend more, or refer a friend.
attention. You have old inquiries, past customers, and individuals who said “maybe later” still in your database. That’s not dead weight. That’s inventory you’ve already purchased.
The leads were already paid for. Reengagement is the cheap unlock.
So, before you chase another stranger, ask yourself: Am I getting all I can out of what I’ve already got?
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You have four levers available right now:
1.
More buyers
2. 3. 4.
Higher average sale
Stay longer Bring a friend
Everything else is just implementation details.
THE REAL MATH (NOT THE MARKETING MATH) Over the course of a year, you convert just 10% of those old leads into paying customers. That’s 100 people .
Now here’s where the math gets interesting.
Let’s say your normal lead-to-customer conversion rate is 25%, meaning you need four leads to get one
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