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WHAT COMES NEXT Now you know what’s possible. You’ve seen the math. You understand the levers. However, here’s where most businesses stall: They know what to do, but they lack the knowledge on how to execute it effectively in their specific situation. They try to follow someone else’s playbook and wonder why the wheels wobble. That’s because the four levers are just the recipe. The real work, the part that actually moves those numbers, is the finesse. It’s understanding why clients really stay, why they really refer, and why they really spend more.
• You add services clients actually need $5,500 average (+10%). • You improve touchpoints so clients stay five years instead of four (+33% longer tenure). New state (Year 1): • 100 new customers (from old leads) × $5,500 = $550,000 • 60 extra referral customers × $5,500 = $330,000 • 500 existing customers × $500 increase (from $5,000 to $5,500) = $250,000 • Total increase: $1,130,000
It’s not about tactics. It’s about trust.
In next month’s newsletter, I’ll show you exactly where that finesse lives, the specific moments in your business where small changes create outsized results. The retention hinges that keep clients from drifting. The referral moments that turn happy customers into your best salespeople. The offer architecture that makes spending more feel like the obvious choice. For now, just sit with this question: If I got everything I could from everyone who already knows my name, what would my business look like a year from now?
That’s not a hypothetical. That’s your next move.
–Shaun
That’s a $1.13 million increase in year one alone. And here’s the kicker: Those improvements compound year after year. With clients staying five years instead of four, your active client base grows even more because you’re losing fewer people out the back door while adding more through the front. This is why small improvements create oversized profits. A small bump in marketing spend that doubles your referrals, keeping clients 25% longer. They don’t add up; they multiply .
Want to start unlocking the hidden profit in your existing customers? Curious how small tweaks across the four levers can multiply your revenue? Call 208-297-2700 or visit NewsletterPro.com/schedule to book a call with a Pro today!
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