Paper-Based Packaging (Cont’d from Page 1)
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ferred paper/cardboard packaging on other environ- mental attributes, including being home compostable (65 percent) and easier to recycle (44 percent). Glass packaging was preferred by consumers for four practical and aesthetic attributes, including being reus- able (39 percent), having a preferred look and feel (39 percent), providing a better image for the brand (38 percent) and better protection (35 percent). Forty-five percent preferred metal packaging for being strong and robust. Plastic packaging was not preferred for any of the 15 attributes but was ranked second for six attributes. Only one in 10 respondents believe plastic packaging is better for the environment. Brands and retailers play a crucial role in driving inno- vation and the use of recyclable packaging. In response to increasing consumer pressure to operate more sus- tainably,brands and retailers in many sectors, fromwine, spirits and soft drinks to candy, cosmetics and apparel are shifting from plastic to paper packaging. Removing Plastic The survey found that 49 percent of consumers would buy more from brands and retailers who re- move plastic from their packaging, and 39 percent would consider avoiding a retailer that is not actively trying to reduce their use of non-recyclable packaging. “It’s important for consumers to understand that just because packaging is recyclable does not mean it actu- ally gets recycled,” explainedTwo Sides North America President Kathi Rowzie.“Around 66 percent of all pa- per and paper-based packaging and nearly 89 percent of corrugated cardboard gets recycled into new prod- ucts in the United States. These high recycling rates and expected increases are due to the paper industry’s already completed and continuing investment in recy- cling infrastructure, which between 2019 and 2023 will exceed $4 billion. In comparison, the U.S. Envi- ronmental Protection reports that plastics, glass and metals are recycled at just 9 percent, 25 percent and 34 percent, respectively.” As consumers, businesses and governments looks for ways to create a more sustainable, circular economy, waste from single-use packaging, particularly in ma- rine environments, has come into sharp focus.When consumers were asked who has the greatest responsi- bility for reducing the use of non-recyclable, single-use packaging,more than a third (36 percent) said individ- uals have the primary responsibility, followed by 23 percent who believe it’s up to brands and retailers, 23 percent who believe it’s up to packaging manufactur- ers, and 18 percent who believe it’s the government’s responsibility.
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4 June 21, 2021 Flexo Market News
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