THREE RETAIL
Part of our mission here at O2 is to help affiliate owners do retail smarter. To really grow your box, you have to get all you can out of the products you sell. That’s why we’re committed to bringing you lessons from some of the best retail wizards in the business.
First on the docket is none other than Kyle Burns, head of affiliate partnerships at Rehband. As a box owner himself, Kyle has unique insights into both the management and sales sides of CrossFit. He was nice enough to sit down with us and share his wisdom on how he makes retail work. HOW TO JUMPSTART SALES Let’s get down to brass tacks: What’s the most effective way to boost sales at your box? According to Kyle, it’s all about having coaches onboard. “Hands down, the best thing to jump-start sales is to have coaches announce at each class that the box is now offering Rehband and to see a coach to get measured for knee sleeves or discuss their needs.”
LT. MICHAEL P. MURPHY. AMERICAN HERO
Memorial Day is a time for Americans to reflect and take notice of how the value of freedom has impacted our lives. In a world that can be convoluted at times, the concept of liberty stands strong as a pure and incorruptible force. As you read these words, people near and far are giving their lives to protect our freedoms. Memorial Day is not about remembering this; it’s about honoring it. That’s why we want to take a moment to highlight one of the most influential veterans in our community, Lt. Michael P. Murphy. We’ve discussed “Murph” and the intensity behind the workout, but now we want to take a moment to highlight the intensity behind the man. Lt. Murphy could’ve had an illustrious career as an attorney after being accepted to several prestigious law schools, but instead, he had aspirations to serve. His knowledge and dedication combined to make him a leader as a U.S. Navy SEAL, where he would serve in Operation Enduring Freedom in Afghanistan. Murphy and his four-man SEAL team were on a mission to capture a high-value Taliban leader, code named “Ben Sharmak.” This led his team to a dangerous mountain region west of Asadabad, where unpredictability was the norm
for American soldiers. After an initial insurgence, nearby Taliban forces were alerted to the SEAL team’s area of operation and quickly ambushed Murphy’s small squad. The team needed reinforcements. The only issue with this was that the natural surroundings prevented a communication signal from getting out. Murphy took on the task of navigating the treacherous terrain, while drawing the gunfire of insurgents, to call in the backup brigade. connection with the nearby headquarters. As his transmission began, Murphy was shot multiple times, dropping his phone before he could give details about his team’s dire situation. While still being inflicted with gunshot wounds, he picked the phone back up, got the word out to home base, and confirmed a chopper was en route. Despite multiple wounds, Lt. Michael P. Murphy’s last words were “Thank you” as he continued fighting to protect his brothers in arms. We honor his memory. May he rest in peace. A hail of gunfire rained down on Murphy as he entered a clearing and established a
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