October 2025 • Volume 50 • Number 10 CONTENTS
50 YEARS OF BUSINESS INTELLIGENCE
22
LEAD STORY 22 Comin’ Under Fire Jason Walsh
FEATURE STORIES 30 Tapping the Next Generation of Wine Drinkers Jessica Zimmer Wine industry needs to get younger, hipper 38 Michelin Stars: A Blessing or a Curse? Mallorie Deming The renowned guide’s notoriety can be hard on restaurants, study shows 44 WID: Wine Improvement Discussion Janis Mara With wine ‘district’ on pause, industry looks for fresh ideas
Def Leppard’s Rick Allen drums up support for first responders in the North Bay
WORK/LIFE 15 Task Masking 16 Wine in Sports
October 2025
NorthBaybiz 5
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