October 2025

October 2025 • Volume 50 • Number 10 CONTENTS

50 YEARS OF BUSINESS INTELLIGENCE

22

LEAD STORY 22 Comin’ Under Fire Jason Walsh

FEATURE STORIES 30 Tapping the Next Generation of Wine Drinkers Jessica Zimmer Wine industry needs to get younger, hipper 38 Michelin Stars: A Blessing or a Curse? Mallorie Deming The renowned guide’s notoriety can be hard on restaurants, study shows 44 WID: Wine Improvement Discussion Janis Mara With wine ‘district’ on pause, industry looks for fresh ideas

Def Leppard’s Rick Allen drums up support for first responders in the North Bay

WORK/LIFE 15 Task Masking 16 Wine in Sports

October 2025

NorthBaybiz 5

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