Capture
Consider a sticky announcement bar 💡 Get 10% Off Your IAQ Certification!
WEBSITE
Add Social Icons
Checklist should be available in the navigation
Consider adding Case Studies under Resources. Simplify navigation.
Banner Summation
Add a mention somewhere in the banner the extra revenue your HVAC business will generate. Make it graphical to pop. + Show course price!
Missing: Course Clarification
It’s not totally clear at this point, that this is a training course, and here is the price.
The Problem
Pop up form for a discount.
Take 10% off!
The IAQ Health website is strong and well- structured, but it needs to do more than inform — it should capture and convert . Clear, simple CTAs, pop-ups, and a sticky bar can boost engagement and lead flow. Aim to refresh the site every six months to keep it performing, relevant, and conversion-focused.
The CTA on this section might be better directed to the checklist. Use an icon.
Train your team to generate more revenue!
No visual presence of HVAC professionals. Add people instead of a repeptition of mold
What’s Included in the course
We should have a dedicated section to explain what the referral network offers.
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