These next two sections feel a little similar aesthetically. I think we could tailor the language more to business owners.
WEBSITE
Benefits to Business Owners
Highlight the revenue opportunity
Link to a case study about ROI.
Again tweak language to speak about customers.
Help your customers
No CTA - needs a button
The purpose of this section isn’t clear. Do you get access to buy? It isn’t selling the course.
?????
Consider re-directing to the blog.
PRICING
The $197 price point for the IAQ Health training course is highly accessible — a clear, low-barrier entry for HVAC companies. It should be framed as a discounted professional certification, not a budget course. On the website, this pricing should be visually highlighted to emphasize its value and accessibility. And since it’s a one-time investment, the real return comes from maintaining relationships with graduates — offering follow-up training, partnerships, or referrals that extend the value of each conversion.
Consider moving further up the page.
Consider that they might need a free consultation before signing up.
10
Footer should contain email address, and possibly a phone number
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