Email Polish the message, align the brand.
The current IAQ Health campaigns don’t reflect the professionalism or credibility shown on the website. The site’s design is strong — clean, confident, and visually trustworthy — yet none of that carries through to the emails. The campaigns appear to be default Mastermind templates with no customized branding or structure. While leading with education is a solid approach, these emails lack balance — they need a more direct, results-driven tone that speaks to HVAC professionals about profitability, not just knowledge. Visually, the emails feel unfinished. The typography, spacing, and footer design erode confidence instead of reinforcing it. They don’t look official or trustworthy, which undercuts the credibility built elsewhere. For a technical, B2B audience, presentation equals legitimacy — and this is where IAQ Health needs the most immediate uplift.
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