Nurture Build trust before you sell.
AUTOMATIONS
A draft cold email sequence exists for IAQ Health, but it hasn’t yet been published to Mastermind — and the copy feels impersonal, more AI-generated than authentic. Current campaigns also lack the credibility that strong branding provides. Our goal is to create a mix of evergreen, branded nurture content that builds trust over time, paired with plain-text sequences that feel like genuine outreach from Steve. Nurture shouldn’t overwhelm the audience; it should introduce IAQ Health gradually, establish credibility, and stay present without pressure. The focus here is long-term relationship-building, not quick conversions — and we’ll test different formats to learn what resonates most, especially whether Steve’s more personal soft introduction emails drive the strongest engagement.
Recommended IAQ Health Nurture Sequences:
Core Nurture Sequence
Soft Introduction
Clicker Follow-Up
Re-Engagement (Optional)
Trade Show Follow Up
Webinar Nurture (Optional)
We can also look at the Post-Enrollment Automations.
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