Make A Call! There’s knowledge in the follow-up.
LEAD GENERATION
Limelight can provide stats to identify top leads for you to make calls. We recommend to start by dedicating 1 hour a week for phone calls.
Email campaigns, nurture sequences, and ads are essential tools for visibility and engagement — but sealing the deal often takes a bit of DIY hustle. A well-timed phone call transforms passive interest into genuine connection. By tracking who opens, clicks, and revisits your content, you can grade engagement levels to spot who’s most curious or ready to act. Developing consistent follow-up habits ensures warm leads don’t slip away — and each call helps you understand what motivates HVAC professionals to take that next step. Pro Tip: Phone calls are your real-time research lab — they reveal what your audience values, what stops them from acting, and what kind of proof builds trust. A phone call should feel like a natural next step, not a sales pitch. Keep the tone helpful and conversational — you’re there to guide, not to push or discount. The goal isn’t to close the sale on the spot but to start a relationship that builds trust and opens the door for future conversations.
When to Pick Up the Phone:
High Click Activity
Repeated Email Opens
Local or High-Value Leads
15
Made with FlippingBook - Online Brochure Maker