Paid Search Capture leads right now —when intent is highest. Paid Search targets professionals already searching for HVAC mold training or certification. It’s a fast, measurable way to drive high- intent traffic directly to your course pages. While Local SEO builds visibility over time, Paid Search captures leads right now — positioning IAQ Health at the top of search results when potential customers are ready to act.
LEAD GENERATION
1.
Landing Page Audit Immediately address the non-working course pages. Success hinges on a dedicated, high- converting landing page for each course.
2.
Tracking Setup Implement Google Tag Manager and ensure Conversion Tracking is set up perfectly for both the $97 purchase (B2C) and the Lead Form Submission (B2B).
Why It Works
This approach reaches motivated audiences using precise keywords, ensuring every click has intent behind it. Performance data from these campaigns fuels smarter budgeting and better creative choices, while optional YouTube and Display placements expand awareness for ongoing growth. Once your landing page and tracking are ready, Paid Search becomes a strong complement to organic SEO. It’s ideal for testing message performance, generating early sign-ups, and driving qualified leads while your long-term SEO efforts gain traction.
3.
Remarketing Create a strong Remarketing Audience list for individuals who visited the landing pages but did not convert. Serve them a special-offer Display or YouTube ad to push them over the line.
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