STRATEGY
DETAILS & IDEAS
STRATEGY
DETAILS & IDEAS
1. Google Search (Lead Generation ads) 2. YouTube & Display (Awareness & Lead Forms) 3. Pmax (when actual page or course is launched) Certification/Training: HVAC mold certification course, IAQ training for HVAC technicians, professional mold inspection training Business Expansion: add mold remediation to HVAC services, increase HVAC service revenue, advanced moisture control training. Placements: Target relevant industry websites, forums, and YouTube channels focused on HVAC trade skills, contracting, and building science. Audience Signals: In-Market Segments for 'Commercial & Industrial HVAC', 'Business Services/Consulting'. Detailed Demographics targeting smaller businesses and professionals with relevant job titles.
Headlines: Focus on ROI and Professional Development. E.g., "Become a Certified Indoor Air Quality Expert," "New Revenue Stream for Your HVAC Business," "30-Year Expert HVAC Mold Protocol." Search Strategy: Utilize Lead Form Extensions directly on the search ads, allowing professionals to submit their name and company email without leaving the search results. YouTube Strategy: Use professional, succinct 15- second pre-roll ads (Bumper Ads) with a clear call-to-action: "Enroll in the Advanced HVAC Mold Course – Sign up for Early Access & Pricing." Focus on the instructor's 30+ years of experience to establish authority. Could add course footage to promote it. PMAX strategy: Is to find new conversion avenues across campaigns utilizing ad copies similar to search but uses both image and video assets. Allocate 40% to Search to capture the highest- intent professionals, and 20% to YouTube/Display to build brand awareness and drive top-of-funnel leads for the launch pipeline.
Ad Copy & Creative Strategy
Campaign To Run
Targeting - Search Keywords
Targeting - YouTube/PMAX
Budget Allocation
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