LinkedIn Position yourself as the industry authority HVAC professionals trust. LinkedIn is the most powerful platform for connecting with HVAC decision-makers. The goal isn’t just to post—it’s to position Steve as the authority on indoor air quality and HVAC mold training. Through regular, credible, and useful content, we’ll educate, build brand trust, and drive engagement.
MONTHLY
Posting Guidelines
We’ll apply an 80/20 strategy:
> Frequency: 2–3 posts per week (Limelight offers 9 or 18 posts per month.)
80 % of high-value content, discussions, and outreach will come from Steve’s personal profile, where HVAC professionals connect best with a real person. 20 % will be posted on the IAQ Health business page , acting as the branded hub for official updates and visibility. Limelight can support the set up of this page.
> Tone: Practical, expert, and approachable
> Mix: ≈ 60 % educational / 25 % proof / 15 % personal
> Design: Clean, branded visuals with concise captions
> Hashtags: #HVACTechnicians #IndoorAirQuality #IAQTraining #MoldTraining
Top-performing posts will also be cross-posted automatically to other social channels for consistency and reach.
Made with FlippingBook - Online Brochure Maker