MONTHLY
The magic content mix!
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Educational Posts Teach HVAC pros about IAQ/mold and new revenue opportunities
ROI Case Studies Demonstrate training impact in real-world terms
Behind-the-Scenes Moments Use real project footage to connect expertise to practice Footage from field inspections or training demos that link back to course topics.
Pull directly from website blog topics to maintain SEO alignment. Example:
“How one contractor grew profit 20 % after IAQ certification.”
“3 ways to identify mold contamination in ducts.”
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Quick Tips / Insights Offer bite-size, shareable technical or business advice
Short Videos (60–90 s) Create teachable moments directly from Steve. Position Steve as the industry authority.
Webinar / Event Highlights Funnel to lead capture and nurture sequences. LinkedIn can also host webinars and invite followers to join.
“Technicians miss this coil- inspection step 90 % of the time.”
Steve explaining a key IAQ concept or how certification boosts upsells.
“Join our free HVAC mold training preview next week.”
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