Business Goals Foundations for scalable growth
Goal One
Goal Two
Goal Three
Launch IAQ Health Certification Course
Build and Engage the Right HVAC Audience
Establish IAQ Health as a Recognized Industry Authority Establish IAQ Health as the trusted training leader for indoor air-quality professionals. Use educational content, video, and case studies to reinforce credibility. Align the IAQ Health visual identity with Finding Hidden Mold for cohesive branding.
Target Q1–Q2 2026 for rollout on Mastermind. Position as the industry-standard HVAC Mold Inspection Certification. Transition Steve’s expertise from 1-on-1 inspections to scalable education.
Identify, source, and grow a segmented list of HVAC business owners, technicians, and managers. Develop partner and referral pathways through associations, distributors, and realtors. Establish a lead generation ecosystem: SEO, nurture emails, outreach, and webinars. Refine and connect existing assets into a cohesive marketing funnel.
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