List Buying
STRATEGY NOTES
Source verified B2B lists filtered by HVAC industries and roles. Start with primary audience titles — owners, service managers, and contractors — for a strong initial pool. Typical data fields: company name, email, phone, website, size, and location (availability varies; not all contacts include every detail). Estimated cost: $0.30–$0.90 per verified contact. Begin with a pilot list of 500–1,000 contacts to test deliverability and engagement before further investment. Scale to 3,000–5,000 after successful testing. Target a core database of 10,000–15,000 contacts for national rollout. Scale gradually , once engagement metrics are stable.
Data Scope & Quality
Quality first — we build lists that perform.
Start small. Test smart. Scale what works.
Starting Volume & Growth
Limelight has access to trusted, well-proven list sources that can supply verified HVAC and IAQ professional data. Our approach, however, is always measured: with any list purchase, we start small — testing deliverability, engagement, and overall data quality before scaling investment. The goal isn’t to build the biggest list fast, but to build the right one — accurate, responsive, and segmented for long-term marketing success. Once the data is validated and early campaigns confirm traction, we expand gradually, ensuring each new batch performs to standard and integrates cleanly into the IAQ Health system.
Start regionally (NC and nearby states) to test messaging and refine segmentation. Expand nationally once list quality and engagement are proven.
Geographic Focus
Clean and verify before upload (remove duplicates, personal emails, inactive domains). Enrich records with LinkedIn or company profiles for personalization. There are apps to automate this - test small first. Schedule quarterly list audits for quality and compliance.
Data Prep & Maintenance
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