Lead Magnets Give visitors easy reasons to engage.
WEBSITE
IAQ Health already has two solid lead magnets — a referral network invitation and a mold-risk checklist download. Both are useful but not yet published. To grow organic lead capture, we’ll expand the mix with simple incentives and events that speak directly to HVAC professionals’ motivations: profit, proof, and partnership. Each lead magnet should tie to a clear automation in Mastermind, tagging new contacts as Website-Form or New-Lead.
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“Join Our Referral Network”
“HVAC Mold Risk Checklist”
“Training Discount Offer”
“Join Our Webinar Series”
Purpose: Build a partner pipeline of HVAC contractors, inspectors, and related professionals. Implementation: Promote in site sidebar or footer bar; follow up with a short “how it works” email sequence. Automation: TBD - CD set up.
Purpose: Offer quick educational value while capturing email leads. Implementation: Keep download form short (name + email); trigger automated delivery and follow-up nurture. Automation: TBD - CD set up.
Purpose: Provide a light-touch entry point for HVAC professionals to learn about IAQ training. Implementation: Promote quarterly via LinkedIn, site banner, and newsletter; tag attendees as Event-Lead. Automation: A mixture of branded and plain text email series
Purpose: Create a simple, direct incentive for HVAC professionals to sign up. Implementation: “Get 10% off your first IAQ Certification course” pop-up or hero banner CTA. Automation: Branded Email with unique discount code.
⭐ Limelight can help build a content plan if required.
In Works (CD)
In Works (CD)
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