AUTOMATIONS
Nurture Build trust before you sell.
The Finding Hidden Mold system has a basic nurture campaign in place, but traction is low — likely due to misaligned triggers or poor lead capture. The three-email sequence currently in Mastermind is set to “opened emails,” which doesn’t make sense contextually, and with only five quiz completions, no meaningful automation is happening. The foundation exists, but no true audience journey has been built yet. The next step is to establish a functional, segmented nurture framework — one that responds to each audience (panic-driven vs. health- conscious) and activates automatically after a quiz, download, or discount opt-in. The goal is to build measured familiarity rather than overwhelm. Panic users need confidence that they’ve found the right solution fast; wellness users need to trust that Steve’s expertise connects to real health improvement. Both audiences should feel understood — not sold to. Each sequence will be branded and clean, using a mix of visuals and minimally branded follow ups. Emails will focus on clarity, emotional reassurance, and next steps — while automation ensures consistent, professional follow-up after every lead magnet or quiz completion.
Recommended FHM Nurture Sequences:
Discount Offer Sequence
Core Nurture Sequence (Rapid Reassurance)
Health & Wellness Education Nurture Sequence
Quiz Result Follow-Up
Mini Guide Follow-Up
Clicker Follow-Up
We can also look at the Post-Purchase Automations.
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