Sequence
Audience Format
Content
# of Emails Trigger & Tags
Trigger: Any lead form, quiz completion
Nurture Sequence (Rapid Reassurance)
Panic-Stage Homeowners
What’s in the kit, benefits, fast results, testimonials
Branded
3–4
New-Lead, Panic-Stage
Trigger: Download of Healthy Air, Healthy Home guide
Nurture Sequence (Health & Wellness)
Wellness-Focused Homeowners
Education, Tips, health impact, prevention, links to community
Branded
3–4
New-Lead, Health-Wellness
Trigger: Clicked key training link or clicked on key website links.
Minimal Branding
Personal check-in from Steve, re- invite to buy kit
Clicker Follow-Up
Both
1–2
Engaged, Prospect
Minimal Branding
Summary of quiz results, next steps, product link
Trigger: No engagement after 90 days.
Quiz Result Follow-Up
Both
1–2
Quiz-Lead
Trigger: Webinar registration or attendance.
Discount Offer Sequence
Discount confirmation + follow-up if unused
Panic-Stage
Branded
2
Offer-Lead
Trigger: Manual import from event.
Educational reinforcement, community CTA
Mini Guide Follow-Up
Wellness-Focused Branded
2
New-Lead, Health-Wellness
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