Local SEO
LEAD GENERATION
1.
Google Business Profile Optimization Add Finding Hidden Mold Masterclass as a Product on the IES profile, plus new Services for “DIY Mold Testing” and “Online Mold Training,” each linking directly to the landing page.
Build Local Credibility, Nationwide Trust.
Strengthen your online visibility when homeowners search for help.
While Finding Hidden Mold is a national online offering, grounding it in local credibility helps it feel more trustworthy — not like another “internet fix.” Local SEO allows us to leverage the existing Indoor Environmental Systems Google Business Profile to validate the Masterclass, connecting it to a real business with years of expertise. We’ll build visibility for search terms like “DIY mold test near me” or “how to check for mold in my house” by enhancing the Google profile, adding targeted content, and generating local proof points that help both audiences — the panic-driven and the health-conscious — trust what they’re seeing.
2.
Local Content & Review Generation Publish localized posts (e.g., “Why Hidden Mold Is Common in North Carolina Homes”) and request reviews mentioning the DIY Mold Test Kit to enhance local ranking and authenticity.
Why It's a Smart Move:
3.
Google Posts Campaigns Run regular Google Posts that promote the
Leverages IES Authority: Builds immediate legitimacy through an existing verified business with decades of real-world credibility. Boosts Search Relevance: Captures local “near me” searches while still driving users to a national product. Bridges Online & Offline Trust: Makes Finding Hidden Mold feel tangible — a real company with local roots, not an impersonal online offer.
Masterclass, share new blog insights, and announce limited-time offers — using the IES profile as a trusted platform for consistent visibility.
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