Paid Search Capture buyers in the moment — when the need feels urgent. Paid Search connects directly with homeowners actively searching for answers about mold, leaks, or ongoing health issues. It’s a fast, measurable way to reach high-intent audiences already in “problem-solving” mode. While SEO builds awareness over time, Paid Search captures immediate demand — positioning Finding Hidden Mold at the top of search results when users are most ready to take action.
LEAD GENERATION
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Landing Page Audit Rework the landing page to emphasize the DIY Mold Test Kit as the hero offer. Clearly show what’s included — kit, training videos, and guide — and include quick- action CTAs (“Test your home today,” “Get results fast”).
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Tracking Setup Implement Google Tag Manager and ensure Conversion Tracking is configured for both $97 test-kit purchases and lead form submissions. Add event tracking for video plays, checkout clicks, and quiz completions for stronger retargeting data. Remarketing Create retargeting campaigns for visitors who view but don’t purchase. Use short YouTube and Display ads focused on urgency (“Don’t wait — find out if mold is affecting your health”) and reassurance (“Fast, accurate, at- home testing”).
Why It Works
This approach meets people exactly where they are — searching for relief, solutions, or clarity. Targeting symptom-driven and home-related keywords ensures every click carries intent. Campaign data also helps refine messaging, budget allocation, and creative performance across search and retargeting channels. Once landing pages and tracking are optimized, Paid Search becomes a fast- acting growth driver — ideal for testing messaging, increasing conversions, and building a strong funnel that complements long-term SEO.
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