LEAD GENERATION
Retargeting Funnel
Adopting a three-tier Meta Ads funnel means creating three distinct ad types , each serving a different stage of the customer journey — awareness, consideration, and conversion . This approach nurtures the audience step by step: introducing the problem, building trust with education or testimonials, and finally prompting action with a clear offer. It requires planning and commitment to produce tailored creative for each stage, but results in stronger engagement and higher-quality conversions.
1
2
3
Awareness (Top Funnel) Short, scroll-stopping videos addressing panic triggers (“How to spot hidden mold in your home”) or health triggers (“Is mold behind your fatigue?”). ➜ Objective: Drive video views and clicks to the website.
Consideration (Mid Funnel) Retarget warm audiences with educational ads or testimonials that explain how the DIY Mold Test Kit works and what’s included. ➜ Objective: Build trust and reinforce value.
Conversion (Bottom Funnel) Direct, product-focused ads with urgency and incentive (“Find out what’s hiding behind your walls — get your kit today”). ➜ Objective : Drive sales and opt-ins.
Develop your creative content before Ad Spend. Build assets for the funnel and test through organic social first. Allow for time to adjust your creative content voice and style before spending money on Ads. Once content is compelling, then we can test ad spend. Ad creative and copy clearly position FHM as “brought to you by Indoor Environmental Systems and use of FHM Logo.
18
Made with FlippingBook - Online Brochure Maker