LEAD GENERATION
Swim Lanes Co-ordination between agencies.
Provide content to share across your campaigns and social, and direct viewers back to your website.
Indoor Environmental Systems currently works with Kickass SEO + Google Ads for their 1-on-1 consulting business and inspection services. These campaigns are tied to the main IndoorEnvironmentalSystems.com website. Our roadmap introduces a new digital funnel for the Finding Hidden Mold Masterclass — a separate consumer-facing offer with its own website, branding, and audience (but under the parent company of IES). To avoid overlap, each team will focus on distinct goals and digital assets.
Agency Coordination Strategy
Google Ads will operate under the Indoor Environmental Systems account, with dedicated campaign groups and conversion tracking for Finding Hidden Mold. Google Analytics and Tag Manager can track both websites with cross-domain tracking for seamless reporting. Local SEO and Google Business Profile efforts will continue under IES, with Finding Hidden Mold listed as a featured product and linked service. Meta ads will also run through the IES Facebook page, maintaining brand consistency while segmenting creative for the FHM audience.
Kickass SEO Manages 1-on-1 Inspections For Indoor Environmental Systems
Leads digital marketing for the Finding Hidden Mold Masterclass. Focuses on product-based and educational keywords such as “DIY mold test kit” or “how to test for mold at home.” Oversees paid search, nurture automation, and ad creative for the Masterclass funnel. Limelight Marketing Systems Manages FHM Masterclass Under Indoor Environmental Systems
Continues managing SEO and Google Ads for Indoor Environmental Systems’ consulting and inspection services. Focus remains on service-based keywords such as “mold inspection near me” or “indoor air quality testing.”
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