Before Paid Ads, test it out! Organic Social
MONTHLY
Educational / Problem Focused
Phone footage of common mold locations "Most people don't check here..."
Authentic, not polished Demonstrates expertise
Before spending ad dollars, use organic social to test creative and messaging. Paid media should amplify what already works organically, not act as the testing ground itself. The current brand doesn’t have the content foundation for that yet — so you’ll get more value by first proving what visuals, hooks, and tones actually capture attention and click interest. You don’t need to post heavily — just consistently. Even one strong video or image post a week can reveal which message or style resonates most (e.g., “mold horror story” vs. “healthy air awareness”). Think of organic as your low-cost testing lab before ad scale. When you see which format gets comments or shares, that’s the one to turn into a paid ad creative.
Before / After Results
Real projects (with permission) Show the problem and then show the solution Testimonials from actual customers Local homeowners give credibility
Expert Face-to-Camera
Steve on camera Shot on phone is fine - authenticity is better than production value In homes showing real mold issues (with permission) "Here's what I found in a home this week..." Why are you passionate about this work? Share your why!
⚙️ Platform Focus
Stick with Facebook and Instagram (via the Indoor Environmental Systems page) for now — both are Meta-based and already aligned with your audience targeting. You don’t need new pages until the brand gains more traction. 9 posts per month to start.
Send us raw footage and we can transform it into a strong post that tests out content that could be used in future as an ad.
20
Made with FlippingBook - Online Brochure Maker