The Wild Idea Position Steve as the “The Mold Guy” Turning real-world expertise into scroll-stopping fascination. Today’s most engaging social content doesn’t sell — it fascinates. Real, authentic DIY footage consistently outperforms polished brand videos because it feels human, unfiltered, and oddly satisfying to watch. There’s a genuine opportunity for Steve to use platforms like Instagram or TikTok not to pitch the Mold Test Kit, but to turn his deep knowledge of mold into bite-sized, entertaining content. By showing what others don’t normally see — the weird, hidden, or gross side of home air systems — Steve can transform his expertise into curiosity-driven storytelling. Think less “sales video” and more “hidden mold reveal. ” Viewers aren’t watching for a product; they’re drawn in by fascination, surprise, and the sense of discovery that only someone with Steve’s experience can deliver. This kind of content doesn’t always need a fix or a call to action — sometimes it’s the fascination itself that builds the following. As people begin to associate Steve with this behind-the-scenes look at home health, it naturally establishes him as the go-to expert — the Mold Guy — creating trust that later translates into interest, kit sales, and brand credibility.
rate my mold!
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Reference: No one watches Dr Pimple Popper for actual skin care!
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