Youtube Can we make mold .... fun!? 🎥 YouTube & Short-Form Video Strategy The current Finding Hidden Mold YouTube channel features home reports and informative videos, often designed for specific clients rather than for a broader online audience. While educational, the tone is overly formal and doesn’t capture attention quickly. Titles, thumbnails, and video openings lack clarity about what the viewer will gain or what action to take — such as getting a mold test kit. The most engaging video to date shows Steve speaking directly about COVID-19 Car Cross Contamination, suggesting that direct-to- camera authenticity works best. 🔍 Where to Improve The channel needs a shift from static education to experiential storytelling — short, personality-driven videos that highlight surprising facts, quick wins, or shocking visuals. Steve’s deep expertise can be transformed into curiosity-driven, bingeable content. Videos should: Hook fast (first 3 seconds with something visually intriguing). Show Steve’s reactions and humor. Tie each clip back to curiosity, not sales. Make sure there are SEO relevant titles and keywords
Let’s experiment in content We could start with a couple of short video concepts to identify tone, pacing, and engagement style. Steve records 3–5 minutes of raw footage per idea on phone or webcam. Limelight can brand and edits into short- form verticals (YouTube Shorts, TikTok, Instagram Reels).
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“House got mold? You need a test kit!” Straight up promo for kit + class Concept: Start with a “What is that?” close-up of something gross or surprising, then pivot to Steve explaining what the viewer is actually seeing — and how the Finding Hidden Mold Masterclass or DIY kit helps homeowners identify issues fast. Combines curiosity and direct promotion, giving clear value while keeping it engaging and visual.
5 Signs Your House Might Be Moldy Straight up promo for kit + class Concept: A light, fast-paced listicle — Steve humorously walks through common (and odd) indicators of mold, like “mysterious musty corners” or “that one vent you always ignore.” Entertaining, shareable, and designed to build personality and following without a sales pitch.
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