Options Your marketing toolkit — pick and choose the strategies that suit your needs. Numbered items are our recommended starting tasks
Lead Generation
Paid Search (high-intent keywords) Paid Social (Meta funnel campaigns) Lead Magnet Creation (Mini Guide + Mold Checklist)
Systems
Website
Automations Triggers check Tagging & Segmentation Setup
Landing Page – Panic Audience (urgent + solution-focused) Landing Page – Wellness Audience (educational + health-centered) Lead capture optimization (pop-ups, announcement bar, clear CTAs)
Automations
Monthly Work
Branded Email Template Design Panic Homeowner Nurture Sequence (fast reassurance) Wellness Nurture Sequence (education + trust building) Lead Magnet follow-up automations (Quiz, Discount etc) Clicker follow-up automation Post-purchase automation checks
Organic social content testing + light engagement Video content editing + short-form repurposing Healthy Homes monthly newsletter campaign
Local SEO & Review Strategy Blog / SEO setup (future phase)
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