Website
2 Audiences? Different Motivations? Let’s make 2 landing pages!
Current Website
Because the two audiences have distinct motivations, we suggest duplicating the landing page and tailoring visuals and tone for each. Start with the panic-stage homeowner funnel — their urgency makes it ideal for testing and scaling — then expand to a wellness-focused version that builds long-term trust. Lead capture begins too far down the page. We recommend moving it higher and adding pop-ups, announcement bars, and limited-time offers to test faster engagement. The Finding Hidden Mold site has strong credibility thanks to Steve’s expertise and professional design, but the messaging splits focus — trying to serve both audiences without fully connecting with either . The visuals don’t clearly convey what’s included for $97; we need a quick, at-a-glance understanding of the offer — starting with the kit, classes, and textbook. Calls to action should feel more urgent for panic-stage buyers while staying educational for wellness users.
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