Lead Magnets Give simple reasons to engage.
WEBSITE
The Finding Hidden Mold site includes a quiz concept, but the language and structure need refinement. Current messaging (“Not sure if this is for you?”) feels vague — we recommend stronger, result-driven phrasing (“Do you have hidden mold?”) that clearly signals what users get. Each lead magnet below is designed for quick interaction, instant clarity, and alignment with either the panic-driven or health-conscious audience.
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“Got Hidden Mold?” Current Quiz
“$15 Off DIY Mold Kit” Instant Offer
“Mold Danger Zone Checklist” Download
“Healthy Air, Healthy Home” Mini Guide Purpose: Educational download for wellness-focused users. Implementation: 2–3 pages, light visuals, and quick air quality improvement tips. Automation: Leads into nurture sequence and community invitation.
Purpose: Diagnose risk level while capturing email leads. Implementation: Short quiz with instant results and CTA (“High Risk? Get 10% off your test kit”). Audience Fit: Works for both — panic users want clarity; wellness users want insight. Automation: Triggers the quiz flow
Purpose: Quick incentive for panic- driven homeowners. Implementation: Pop-up or banner offer; short form for instant email delivery. Automation: Trigger follow-up series on how to use and interpret the kit.
Purpose: Simple, visual list of common household mold spots. Implementation: One-page PDF or graphic; optional print-friendly version. Audience Fit: Panic-driven homeowners — quick, practical, actionable. Automation: Straight into the nurture seqeunce.
Exists / needs adjustment
Site Pop Up
s PDF Builds
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