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Not so on Facebook.
he wants to be THE go-to video platform. Facebook wants more video content. So, you’ve got to make sure you have videos on your page now more than ever. Summary Consumers these days LOVE to be told things about themselves. Why do you think so many of them post every mundane detail of their lives on Facebook? They want a response. They want attention. They want others to tell them things about themselves. Consider
creating items for them to download that give them more “what’s in it for them” info.
Facebook’s recent trouble caused many advertisers to flee. By doing so, we’ve noticed the cost to advertise on their platform has dropped considerably. Here's the bottom line : It’s NEVER going to be cheaper to acquire patients on Facebook than today.
The SmileDirectClub is having great success offering a free Smile Assessment — see if you qualify for at-home aligners on their Facebook page. What type of assessment could you create regarding dental implants? Knowing this information BEFORE you hire a marketing company will give you better results and put more dollars in your pocket.
Facebook CEO Mark Zuckerberg recently waged war against YouTube. He stated that
By Tom Rich, MBA, GG12 Senior Practice Analyst
We will all face opposition in our lives. The challenges and resistance we encounter (whether on a small or global scale) influence who we are and morph the lens through which we view our lives. To illustrate this, I’ll share a story I’ve heard many times, which has been attributed to an equal number of sources … in other words, I don’t know the author, but I know wisdom when I see it. One day a daughter was sharing her frustrations with her father. Life was hard, wasn’t fair, and she was tired of constantly struggling. Her father lovingly listened as she poured out her heart and shared her misery. Finally, when she had finished, he quietly stood up and beckoned her to follow him into the kitchen. When she sat down, he handed her three objects which he asked her to identify. She obliged: a bag of potatoes, a carton of eggs, and a cup of freshly ground coffee. He set three pots filled with water on the stove and turned on the fire. In short time, the water began to boil. Then, without saying a word, he placed each of the objects in a separate pot. They sat in silence as each pot quietly hissed. The father could tell his daughter was growing impatient, but he carried on. After a while, the father removed each of the pots from the fire. He placed the potatoes in a bowl, followed by the eggs in a separate bowl, and finally poured the coffee through a filter into a cup, each of which he placed in front of her. He then asked her again to identify
the objects, and again she stated: potatoes, eggs, and coffee. The father smiled and asked her to look again. After a brief moment all the daughter could muster was a confused shrug. He then told her that water is the adversity and resistance of life. Opposition is something we will all experience and cannot be avoided. He then pointed to each of the objects and explained that the boiling water was the adversity they faced. With the potato, it took something that was hard and made it soft. With the egg, it was fragile and it became hard. But the coffee … it did something that neither of the other two had managed: It changed the adversity into something else. Adversity is a fact of life. As long as your heart beats and air fills your lungs, you will face challenges and opposition. While some of it is your own fault, much of it isn’t. Regardless, it’s how you respond to the tests and trials of life that determine whether you let them make you hard and bitter, soft and weak, or you take them in stride and make something new and better. In all opposition, there is opportunity. Look for it, and you’ll find it. Ignore it, and you will be crushed by others who do. I encourage you to look at yourself and harness the tsunami of potential that surrounds you. As any surfer will tell you, life is better on top of the wave than underneath it. Where you are is a choice. Choose to ride the wave of opportunity.
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