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term by looking at where you want your brand to be in the next few months, a year, and beyond. Keep those goals in mind. When trying to appeal to global buyers, tailor the campaign to that demographic. What worked in one country might not work in another. Consistency Social media is a transformative and necessary tool in your marketing plan, but you will only see results if your online presence is consistent. Jordan said it took 90 days straight of posting on TikTok before she saw any momentum. You also need a consistent voice in your social media based on a deep understanding of your audience. If your primary audience is millennials, you
create a strong visual appeal. The number of posts you produce also needs to be consistent. Post on social media daily to grow your organic reach or audience views outside advertisements. Posting the right content is the only way to expand your organic reach. Production The actual production of marketing content can be the most challenging for busy company leaders. Find ways to streamline your process without sacrificing quality. Create a library of templates that fit your brand aesthetic and make it simple to create new content. Posting in real-time is challenging for hardworking teams, so batch-create and schedule posts. By scheduling content, you significantly reduce your daily time spent on social media. The greatest globally recognized brands pay attention to their analytics and constantly adjust their strategies. By creating more social media content, you can test out what works and what the market is after. Growing your brand and business beyond borders is attainable in this digitally-driven world; it’s just a matter of staying at it and keeping the goal focused on your brand awareness. If your marketing is strong enough, sales will follow.
want the language and tone to reflect theirs. The same is true for aesthetics. Posts with a cohesive feel and look will
HAVE A Laugh
Fun Facts About America’s Treasure Trove
Have you ever wondered how much money is housed at Fort Knox or who can access it? A treasure trove of interesting facts lies hidden in the billions bunker of Kentucky, but here are a few tidbits. Gold The first gold arrived via a top-secret caravan in 1937. Every bar weighs 27.5 pounds, and the fort currently holds about 147.3 million ounces of gold. By today’s standards, that’s almost $300 billion. Security Fort Knox is one of the most secure places in the country; no one person knows the whole combination number to access the gold vault. The information is split up among several different people. Franklin Roosevelt was the only U.S. president in history to inspect the vault. Other Valuables The fort has also kept other valuable, historic items safe. During WWII, the government kept the Constitution, Bill of Rights, and Declaration of Independence within its walls. The military stored morphine sulfate during the Cold War for fear they might run out of painkillers if foreign sources of opium dissipated.
jwyatt@harrisonlawgroup.com | HarrisonLawGroup.com | 3
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