ART DECO, 1910-1939 Art Deco took place betweenWorldWar I and II and is known for its streamlined style influenced by the Industrial Revolution. The termwas coined after the Exposition Internationale des Arts Decoratifs held in Paris in 1925.
Hoover Building, London
Art Deco was a combination of many styles, the influence of Japanese and Ancient Egyptian art was combined with the geometry of Cubismor designs from the theatre. The style is evident in interiors, furniture, graphic posters, ceramics, jewellery and architecture. It was purely stylistic, without any concept or theory andmaterials used were often luxurious or rare. Art Deco celebrated technological innovation oceanliners, sky scrapers andmodern cars and trains. During the Great Depression Art Deco became less decorative and is referred to as streamlinemoderne. While Art Deco has international status it is only apparent in the entertainment industry in the UK, in particular, cinemas and hotels. Many Art Deco buildings are now protected and listed.
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KEYDESIGN FEATURES:
• STREAMLINING • BOLD SHAPES • COLOUR • SUNMOTIFS • GEOMETRICDESIGN • DECORATION
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SD: Colour available in a range of Sadolinproducts. SX: Colour available in a range of Sandtex Tradeproducts. For technical reasons connectedwith colour reproduction andprintmanufacture the colours shownwill not exactly match thepaint colour anddonot represent a particular texture or finish. For further informationor for colour samples, please contact our Customer RelationsTeam on 03340240302.
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