[GFI Training] How Ethos fits into GFI GTM Motion

Sweet spot #1: The death benefit sale

Profile

Solve

What to emphasize

Why itʼs so sweet

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Healthy clients ages 25–50 Up to $1M face amount Focused on family protection Wants lifelong coverage May want to leave a legacy

Max Protection

Lifelong protection

Easy-to-use instant decision platform lets you scale your business. Solve configures max protection for a given premium dollar with minimal agent effort.

Living benefits (Care4Life)

For agent use only

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