[GFI Training] How Ethos fits into GFI GTM Motion

Sweet spot #2: The “no hassles” client

Big $$ $1M face or $1000+ monthly premium

Max Protection

Smart Solve™ for premium or coverage

Max Cash Value

Max Retirement Income

The “no hassles” client

Small $$ $250K face

or <$500 monthly premium

Protection Younger applicants, fewer assets

Accumulation Higher income, more financial stability

For agent use only

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