[GFI Training] How Ethos fits into GFI GTM Motion

Sweet spot #2: The “no hassles” client

Profile

Solve

What to emphasize

Why itʼs so sweet

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Healthy clients ages 25–55 Up to $1M face amount Wants a healthy balance of protection and cash value Wants to avoid traditional underwriting and long wait times

Smart Solve™

Lifelong protection

Fast, simple instant decision platform helps you sell more in less time. Our easiest case design, Smart Solve™ is designed to meet the needs of most clients.

Living benefits (Care4Life) Cash value build up w/ tax advantages

Upside potential

Policy loans & withdrawals

For agent use only

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