Sweet spot #3: The ROP term shopper
Profile
Solve
What to emphasize
Why itʼs so sweet
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Healthy clients ages 30–45 Usually have 20+ years left on mortgage $100–500/mo premium Likes the idea of getting their premium back
Max Cash Value
Lifelong death benefit protection Opportunity to earn cash value equal to premiums paid
Fast, simple instant decision platform enables economies of scale, even for smaller cases. Lifelong protection, tax benefits & more potential cash value than ROP products.
Tax advantages
Living benefits (Care4Life)
For agent use only
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