[GFI Training] How Ethos fits into GFI GTM Motion

Sweet spot #4: Smaller accumulation cases

Profile

Solve

What to emphasize

Why itʼs so sweet

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Healthy clients ages 25–50 $100–500/mo premium Interested in long-term accumulation May be interested in supplemental retirement income

Max Cash Value or Max Retirement Income

Cash build up

Fast, simple instant decision platform enables economies of scale, even for smaller cases. Similar product performance & comp for either solve.

Policy loans & withdrawals

Tax advantages Upside potential

For agent use only

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